We don't make ads.We make brands impossibleto ignore.
From brand strategy to go-to-market. Above the line to below it. One team. No handoffs.
See the arsenal↓
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✕✕✕✕✕✕✕✕✕✕✕✕✕✕✕✕✕Born in Joburg.
Forged in the work.
Founded in 2016 by Gugu Madlala and Mushambi Mutuma. Black Powder was born from a simple frustration — too many agencies talk, too few deliver.
We built a studio that operates like a partner, not a vendor. The people who pitch the work are the people who do the work.
No layers.
You talk to the people doing the work. Always.
Strategy first.
Every campaign starts with a business problem, not a brief.
Full service. Full stop.
Brand, campaigns, digital, content, GTM. Under one roof.
We've been the team behind Dis-Chem · ABSA · Access Bank · Telkom · SARB · AMKA
The arsenal.
Brand Strategy
Positioning, architecture, and identity that actually means something.
→02Campaigns
Above the line. Below it. Through it. Whatever it takes.
→03Digital
Websites, platforms, and digital ecosystems. Built to perform.
→04Content
Copywriting, video, social. Content that earns attention, not just fills feeds.
→05Go-to-Market
Launch strategy for products, services, and brands entering new markets.
→06Full-Service Support
Ongoing creative partnership. We embed with your team.
→The proof.
Dis-Chem
Dis-Chem
Full-service creative partnership. Brand campaigns across ATL and digital.
ABSA
ABSA
Go-to-market strategy and campaign execution for product launches.
Access Bank
Access Bank
Brand strategy and market entry support for West African expansion.
Telkom
Telkom
Below-the-line campaigns and content strategy for consumer segments.
South African Reserve Bank
South African Reserve Bank
Strategic communications and brand positioning for public trust.
More work coming soon. Let's add yours →
The people.
Gugu Madlala
Managing Director
Lerato Malope
Chief Operations Officer
Mzwakhe Ngwenya
Chief Relationship Officer
Skhumbuzo Madlala
Head of Design
George Dube
Senior Copywriter
Tendai Luwo
Head of Strategy
Ready to talk?
hello@blackpowder.agency9 7th Avenue,
Parktown North,
2193, Johannesburg,
South Africa