Since 2016 — Johannesburg

We ignite brands.We deploy talent.We don't do ordinary.

Two divisions. One explosive force behind South Africa's leading brands. Pick your path.

For marketing & brand teams→For CTOs & product leaders→
Scroll ↓Est. MMXVI

Two arms.
One trigger.

/ 01Division

Creative
Studio

Brand strategy. Campaigns. Content. The full arsenal — built to ignite growth.

Brand StrategyCampaignsDigitalContentGo-to-Market
See our work→
/ 02Division

Tech
Talent

Specialist tech recruitment. Powered by data. Trusted by enterprise.

FintechEnterpriseParastatalsSaaS
Hire talent→
/ The brands we back
ABSA✕
Access Bank✕
Telkom✕
The Presidency, Republic of South Africa✕
Nedbank✕
AMKA Group✕
First Battery Centre✕
Vicinity✕
ABSA✕
Access Bank✕
Telkom✕
The Presidency, Republic of South Africa✕
Nedbank✕
AMKA Group✕
First Battery Centre✕
Vicinity✕
ABSA✕
Access Bank✕
Telkom✕
The Presidency, Republic of South Africa✕
Nedbank✕
AMKA Group✕
First Battery Centre✕
Vicinity✕

The hands
on the fuse.

Gugu Madlala
Managing Director

Gugu Madlala

Advertising maverick. Operator. Ignitor.

Mushambi Mutuma
Co-founder

Mushambi Mutuma

Tech entrepreneur. Author. Transformation architect.